Partnership Programs

arrive alive DRIVE SOBER® For more than 20 years, arrive alive DRIVE SOBER® has increased awareness of impaired driving and prevention strategies. The campaign uses messages, materials, and literature to promote reasonable alternatives to impaired driving: Plan Ahead, Drink Responsibly, Designate a Driver, Call Home, Take a Cab or Stay Overnight. The campaign has two major themes. A very successful “Choose Your Ride” message is carried out via a number of mediums: print, radio, television and live. To learn more, go to www.arrivealive.org.

ABMRF/The Foundation for Alcohol Research For over a quarter century, ABMRF/The Foundation for Alcohol Research has funded research and communicated results to help build a base of knowledge regarding how alcohol affects health, its use in society, and the benefits and detriments related to alcohol consumption.The Foundation’s mission centers on its grant program. They support studies conducted by promising, new investigators at academic and scientific institutions in Canada and the United States; conduct grant reviews by distinguished Advisory Council members; promote exchange of ideas by convening and supporting conferences, symposia and workshops; and disseminate knowledge through communication activities. To learn more about the ABMRF/The Foundation for Alcohol Research, please visitwww.abmrf.org.

Brewers Association of Canada In 2007, the Canadian Foundation on Fetal Alcohol Research (CFFAR) was established with the exclusive support of the Brewers Association of Canada and its members. An independent, non-profit foundation, CFFAR was created to promote interest and fund research related to short and long-term bio-medical, psychological and social effects of alcohol consumption during pregnancy. The Brewers Association of Canada also funds the 24-hour toll-free Alcohol and Substance Use Helpline (1-877-FAS-INFO) operated by Toronto’s Hospital for Sick Children’s Motherisk Program. This national, bilingual service connects pregnant mothers and their families with trained medical professionals. More than 10,000 people have been assisted since the Motherisk helpline was founded in 1999. Clickhere for more information on Motherisk. You can find some of the Brewers Association of Canada’s member initiatives here: • Labatt • Molson • Moosehead

Center for Education and Research in Safety Employing the powerful methods of Applied Behavior Analysis, Dr. J.E. Louis Malenfant and Dr. Ron Van Houten have addressed a wide range of safety-related problems that involve changing people’s behaviour.

Pedestrian Enforcement Program In many communities motorists fail to yield to pedestrians in crosswalks. Problems include failure to yield at marked and unmarked locations without traffic control devices, and failure of drivers of turning vehicles to yield to pedestrians in marked crosswalks at locations with traffic signals. Click here for more info. Impaired Driving In the area of impaired driving, the directors have developed and implemented educational programs for persons convicted of first and second impaired driving offenses in New Brunswick. Completion of these user-pay programs is required for reinstatement of driving privileges. The Auto Control and Auto Control Plus programs teach the behavioral skills needed to help participants take control of their lives and separate drinking and driving. These multifaceted programs have components designed to allow participants to determine the effects of alcohol use on various aspects of their lives. Other components help increase participants’ motivation to make lifestyle changes. These programs also teach participants the self management, stress management and problem-solving skills necessary to achieve their goals. The directors have also developed community-based countermeasures to reduce the incidence of impaired driving. Click here for more info.

Student Life Education Company Orientation 2009

BACCHUS Canada members start the year off right with an orientation campaign that celebrates students making responsible choices. Messaging to students includes “protective behaviors” that empower students to stay safe. Posters, postcards, fortune cookies, and a comprehensive manual are shipped to all participating campuses. Alcohol Awareness Days 2009

The second BACCHUS Canada signature program of the year launches in October. This campaign is for the entire student body, promoting responsible use with respect to alcohol and encouraging students to know what their boundaries are before they party.

Traffic Injury Research Foundation DWI System Improvements — improving the efficiency and effectiveness of the DWI system for dealing with hard-core drinking drivers Significant strides have been made in the past few years in the development and implementation of programs and policies to deal with hard-core drinking drivers. Legislation and regulation in this area have been and continue to be a necessary first step. But it is not sufficient, as evidenced by the fact that many of the laws are simply not being applied. The purpose of the current project is (1) to identify problems throughout the entire DWI system — from enforcement to prosecution to adjudication to sanctioning to monitoring — that are making it possible for hard-core offenders to “slip through the cracks”; and (2) to identify ways to fix these problems. For more information, click here. TIRF Road Safety Monitor 2008: Drinking and Driving The Road Safety Monitor (RSM) is an annual public opinion survey conducted by the Traffic Injury Research Foundation (TIRF) with sponsorship from Transport Canada and the Brewers Association of Canada. The RSM takes the pulse of the nation on key road safety issues by means of a telephone survey of a random, representative sample of Canadian drivers. Regional results on drinking and driving across the country are contained in a companion series of fact sheets.