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Traffic Research Injury Foundation (TIRF)
The Traffic Injury Research Foundation (TIRF) is Canada's road safety research institute. It is a world leader in research, program and policy development, evaluation, and knowledge transfer focusing on the road user and behaviours that result in driver error and account for 80% of road crashes.
TIRF's mission to reduce deaths and injuries resulting from road crashes is achieved by designing, implementing, evaluating and promoting evidence-based strategies.
Since 1964, TIRF has received international recognition and acclaim for its accomplishments related to identifying the causes of road crashes and developing programs and policies to address them effectively.
A special focus is placed on impaired drivers and young drivers who account for a substantial proportion of fatalities and injuries on our roads. TIRF also has expertise in several other contemporary issues ranging from speeding and aggressive driving to driver fatigue and distraction; from driver education, licensing, and improvement to commercial drivers and motorcycle safety; and from driver aging and deficits to vulnerable road users.
To learn more about TIRF, please visit www.tirf.ca.